Heidi Hoepner joined the UIndy athletics department Assistant A.D. for Marketing & Promotions in June 2025 before earning a promotion to Associate A.D. for Marketing & Fan Experience the following summer. Hoepner possesses extensive marketing experience in professional sports and brings a wealth of knowledge to the growth of UIndy's external operations.Â
Hoepner has made a significant impact in her short time on campus. After spending two-plus years with the Indianapolis Indians, she moved to the college athletics realm and helped up UIndy's gameday attendance by 47 percent in her first year alone.
In addition, Hoepner has worked to significantly increase marketing activations, elevate the department's in-game entertainment, and help build out an expanded student gameday staff. She also led the recent launch of the Jr. Hounds Club while playing a key role in the planning and execution of numerous student and community events such as The Nic @ Night and Southside Saturday.
Prior to her arrival on campus, Hoepner spent more than two years with the Indianapolis Indians, the AAA affiliate of Major League Baseball's Pittsburgh Pirates. While with the Indians, Hoepner served as Senior Marketing Manager, where she facilitated sales and marketing strategies that included planning the 2023 promotional calendar. Hoepner also built relationships with promotional licensing companies and coordinated logistics for contracted entertainment for each home contest.
Before her promotion, Hoepner was a Marketing Project Manager with the Indians for 13 months, developing the new position to collaborate with internal departments, graphic designers, and third-party agencies. Additionally, she ensured brand consistency across all organizational media platforms, including the club's website, social media channels, and in-park presentations.
Hoepner also has experience at the National Football League and National Basketball Association levels, serving on the marketing teams with the Chicago Bulls, Green Bay Packers, and New England Patriots. While the Marketing Coordinator with the Bulls, Hoepner led planning logistics for key youth and brand initiatives including development of timelines, creative assets, promotional execution, and on-site activations. She also implemented comprehensive marketing campaigns such as Bulls Kid Nation events, in-game promotions, broadcast support, and digital content.
Her experience at the NFL level spans nearly three years, with one season sandwiched between a pair of stints in Green Bay. While with the Packers and Patriots, Hoepner developed and executed email campaigns that drove revenue growth, aided on research and branding initiatives, and managed digital marketing calendar and member communication touch points.
